CREDIBILITY AND LIKABILITY ON BRAND PURCHASE INTENTION AMONG UNDERGRADUATES IN THE UNIVERSITY OF LAGOS

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Published: 2026-06-18
DOI: https://doi.org/10.82340/injohkshe.vol1no1.1

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Paul Aniekanobong Uwana-Abasi1, Olayiwola Hakeem Olaribigbe2, Ejenosowor Eyang Ebam1, Adebayo Ganiyu Ogunsola3

Abstract

CREDIBILITY AND LIKABILITY ON BRAND PURCHASE INTENTION AMONG UNDERGRADUATES IN THE UNIVERSITY OF LAGOS


Paul Aniekanobong Uwana-Abasi1, Olayiwola Hakeem Olaribigbe2, Ejenosowor Eyang Ebam1, Adebayo Ganiyu Ogunsola3

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Vol. 1 No. 1 (2025): December

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Articles
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How to Cite

CREDIBILITY AND LIKABILITY ON BRAND PURCHASE INTENTION AMONG UNDERGRADUATES IN THE UNIVERSITY OF LAGOS. (2026). Interdisciplinary Journal of Human Kinetics, Sports Science and Health Education, 1(1). https://doi.org/10.82340/injohkshe.vol1no1.1